A bit on both B2B and B2C eCommerce. Below are a few examples regarding efforts to improve interface usability, engagement, interest, appeal, error avoidance, and most importantly increased task completion rates to drive revenue!

Financial Trading

Experience leading design efforts in a few variations of financial applications for both B2B and B2C such as:

  • Multi-role Merger and Acquisition Collaboration Platform which modernized the pitch creation, pitch delivery, and day to day operations of Junior and Senior bankers to service clients.
  • Marketplace Software as a Service (SaaS) for financial institutions to subscribe and sell both apps and APIs.
  • Foreign Exchange Management Platform which improve speed and collaboration of FX trading as well as reducing costly errors.
  • Sophisticated securities trading applications with complex decision making logic interface needs (see below)

Trader-Alert-Animation

Consumer Purchasing and Billing

Experience in designing modern user friendly B2C service purchase and web payment systems which provide clear account status, billing notifications, and payment task-flow via credit card and checking (such as below).

confirmation

Sales Support/Lead Generation

Work is often tied to business goals for increased revenue and as such a good portion of work has been to support both marketing and sales campaigns.

Below: is an example of a wireframe utilized along with considerable research to optimize a site to increase initial phases of a 6 to 12 month  sales lead generation process.

design-process.jpg